Friedlin and Associates, Inc. is a unique marketer of beer, wine, and spirits. It operates in the Western United States, with a focus on the California market. Friedlin specializes in introducing new brands to market, establishing networks, and building sales.

In 1986, Markus Friedlin founded Friedlin & Associates to operate primarily as an agent to manufacturers and importers, assisting them in bringing brands to market. In recent years however, the company is increasingly shifting its focus to the development of new beer brands. Friedlin is well versed in marketing to off-sale accounts and specializes in selling to the restaurant trade. In 1990, Friedlin initiated a significant expansion of its business by obtaining rights to import premium German beers such as Augustiner, Bitburger and Kostritzer.